Asia's largest online trading platform, Taobao, recently launched a high-profile plan for an online supermarket in an effort to stake out a niche in the e-commerce market by freeing customers from queues and deliveries.

Retailing giant Walmart has also expressed strong interest in promoting an online supermarket in China. Walmart will launch a website for its Sam Clubs in China, providing commodity information inquiries, the Financial Times has reported.

Taobao has invited a wide range of businesses to join this program, including P&G, Unilever, Coca-Cola, Pepsi and many more well-known global food, daily necessity, kitchen utensil and household product brands.

The company says it aims to provide one-stop service while ensuring sound quality and care-free delivery.

Taobao has yet to unveil any pricing details for its online supermarket.

Ma Xuejun, chief executive of Taobao Mall, said the company will provide the same products as a normal supermarket without time-consuming lines, adding that Taobao believes wide variety and quick shopping will be the biggest advantage in competing with traditional supermarkets.