Northeast China’s Heilongjiang Province, a cradle of the country’s modern winter sports, boasts rich ice and snow resources and a solid industrial foundation in the sector.
At the Harbin International Ice and Snow Economy Expo held from Jan. 6 to 8, a local winter sports gear company unveiled its latest products.
After three years of research and development, the Ice and Snow Joy Sports Gear Co. launched a new series of equipment made from aerospace-grade carbon fiber. The move marks a significant step for domestic manufacturers into the high-end winter sports gear market.
Aiming to become a key player for Chinese skiing equipment in the mid-to-high-end market, the company has focused on innovating and applying new materials since its establishment, striving to reduce reliance on imported high-end products.
