Language Barriers Blamed for Miscues

璺ㄥ浗鍏徃楂樼璁や负璇█闅滅瀵艰嚧閲嶅ぇ鎹熷け

Nearly half the executives at global companies believe language barriers have spoiled cross-border deals and caused financial losses for companies, says a report from the Economist Intelligence Unit, a business research unit of Economist Group, the Economist magazine's parent.

The report, sponsored by language-training company EF Education First, was based on a poll of 572 senior executives world-wide.

Executives at companies based in Brazil and China said they were most affected by misunderstandings, with 74% and 61%, respectively, reporting financial losses as a result of failed international deals.

Nearly two-thirds of respondents said that misfires in their internal cross-border communications resulted in lost productivity. Among Brazilian managers, the figure jumped to 77%.

To improve communications, many global companies are trying to adopt English as an official language. A multilingual approach 'is inefficient and can prevent important interactions from taking place and get in the way of achieving key goals,' Harvard Business School professor Tsedal Neeley wrote in this month's Harvard Business Review

缁忔祹瀛︿汉淇℃伅閮?Economist Intelligence Unit)鐨勪竴绡囨姤鍛婅锛岃繎鍗婃暟璺ㄥ浗鍏徃鐨勯珮绠＄浉淇★紝璇█闅滅鏇捐璺ㄥ浜ゆ槗娴佷骇锛岀粰鍏徃甯︽潵缁忔祹鎹熷け銆傜粡娴庡浜轰俊鎭儴鏄€婄粡娴庡浜恒€?Economist)鏉傚織姣嶅叕鍙哥粡娴庡浜洪泦鍥?Economist Group)鏃椾笅鐨勫晢涓氱爺绌舵満鏋勩€?/p>

璇ユ姤鍛婄殑濮旀墭鏂规槸璇█鍩硅鍏徃鑻卞瓪鏁欒偛(EF Education First)锛屼互瀵瑰叏涓栫晫572鍚嶉珮绠＄殑璋冩煡涓哄熀纭€鎾板啓鑰屾垚銆?/p>

椹诲反瑗垮拰涓浗鍏徃鐨勯珮绠″彈璇細鐨勫奖鍝嶆渶澶э紝杩欎簺浜轰腑鍒嗗埆鏈?4%鐨勪汉鍜?1%鐨勪汉琛ㄧず鏇惧洜璺ㄥ浜ゆ槗涓嶆垚鍔熻€岃挋鍙楄储鍔℃崯澶便€?/p>

鎺ヨ繎涓夊垎涔嬩簩鐨勫彈璁胯€呰〃绀哄唴閮ㄨ法澧冩矡閫氫笉鐣呴€犳垚鏁堢巼浣庝笅銆傚湪宸磋タ鐨勭粡鐞嗕汉褰撲腑锛岃繖涓暟瀛椾笂鍗囧埌浜?7%銆?/p>

涓烘敼鍠勪氦娴侊紝寰堝璺ㄥ浗鍏徃閮藉湪鍔姏閲囩敤鑻辫浣滀负宸ヤ綔璇█銆傚搱浣涘ぇ瀛﹀晢瀛﹂櫌(Harvard Business School)鏁欐巿灏煎埄(Tsedal Neeley)鍦ㄦ湰鏈熴€婂搱浣涘晢涓氳瘎璁恒€?Harvard Business Review)涓婃挵鏂囪锛岄噰鐢ㄥ绉嶈瑷€浼氶檷浣庢晥鐜囷紝鍙兘浣块噸瑕佺殑浜掑姩鏃犳硶杩涜锛屽苟闃荤鍏抽敭鐩爣鐨勫疄鐜般€?/p>