The "ice and snow are also invaluable assets" vision has opened the door to prosperity for Heilongjiang. Everyone has been a witness, a contributor, and a beneficiary of this decade of ice and snow development.
When ice sculptor Song Dianxiang started his job over a decade ago, very few people were involved in the construction of ice and snow theme parks. Today, the Harbin Ice and Snow World alone requires over 10,000 workers. As the world's largest ice and snow theme park, it set a new record by receiving over 120,000 visitors in a single day.
And beneath that "stage" lies the full support of an entire city.
Walking around Harbin today, you'll notice thoughtful details everywhere: non-slip carpets and handrails along Central Street, complimentary warm ginger tea at street corners, 24/7 hospitality stations, and the hospitable local vendors… Each element sincerely tells, "Harbin welcomes you."‘
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The city's phenomenal rise began in early 2024, with tourist visits surging by 301.5% and tourism revenue skyrocketing by 505.5%. In 2025, its status as a top winter tourism destination was further cemented, driving substantial growth in both international visitors and spending across the province.
This shift from a seasonal boom to year-round appeal, from short-lived popularity to enduring charm, represents a decade of concerted efforts – an echo of ten years of diligent cultivation amidst the ice and snow. And Harbin's rise is merely the prelude.
