Livestreamers promote farm produce in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
The 2024 Jiangxi e-commerce consumption season kicked off in Taihe county, east China's Jiangxi Province, on Sept. 22 , coinciding with the seventh Chinese farmers' harvest festival.
Major e-commerce platforms participated by promoting the province's farm produce through livestreams. "New farmers" — young, tech-savvy agricultural workers skilled in digital marketing and livestreaming — also showcased agricultural products from their hometowns.
In recent years, Jiangxi has partnered with leading e-commerce platforms to boost agricultural sales.
Statistics show that in the first half of this year, Jiangxi's online retail sales of agricultural products reached 12.22 billion yuan ($1.7 billion). This marks a 39.4 percent increase from the same period last year, surpassing the national average growth rate by 10.5 percentage points.
Livestreamers promote farm produce in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
Livestreamers promote farm produce in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
A livestreamer promotes agricultural products in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
Livestreamers promote farm produce in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
Livestreamers promote farm produce in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
A livestreamer promotes agricultural products in Taihe county, east China's Jiangxi Province, Sept. 22, 2024. (People's Daily Online/Shi Yu)
