Many governmental organizations are trying humorous and pleasing ways to convey messages through their official weibo accounts. [Photo: People's Daily]

Messages released by local governments through weibo, a Chinese social networking site similar to Twitter, are becoming more and more entertaining, making their accounts popular among users.

According to a report on the influence of governmental weibo messages for the first quarter of 2015, released by People's Daily, local governments have released more than 140 thousand messages through Sina Weibo over the past three months.

Many governmental organizations are trying humorous and pleasing ways to convey messages through their official weibo accounts.

Earlier in January, a video made by a police officer, Tang Yanjie, in the city of Changzhou, east China's Jiangsu Province, carried a few words to teach people how to take precautions against fraud, which soon became popular online. Tang did the vieotaping in a quite humorous way, which is fairly unusual.

Earlier on April 30, a female netizen in the city of Weifang in Shandong Province released a weibo message requiring information about a local handsome traffic policeman whom she took fancy to.

A few days later, the official weibo account of the local traffic police system replied to her: "The police officer you asked about has married, girl, try to find your 'Mr. Right' in another crossing, wish your happiness."

On May 8, the news center of State-Owned Assets Supervision and Administration Commission (SASAC) of the State Council, released a weibo message marking the World Smile Day: "Let's smile together, let's give ourselves some confidence."

Since then, the syntax "Let's … together" has become popular, starting an upsurge among netizens' messages.

Experts say local governments should convey professional messages in a more common, down-to-earth way and interact with people in a more friendly way.

They believe that as new media is thriving, the governments' original, traditional information releasing style, which was very serious and formal, could give netizens a sense that they are setting themselves high above, and thus isolating themselves from the public.

But once their tones become more down-to-earth, they may create an atmosphere of 'a common interests group' which could be more acceptable for netizens.