The new LeTVs super-smartphone [Photo: Sina.com]

LeTV, one of China's fastest-growing technology companies has launched three brand new smartphone models.

LeTV Founder and CEO Jia Yueting says that the three super-smartphones will equipped with the company's self - developed eUI operating system.

The company also announced its entry into the U.S. market with these three smartphones.

A U.S. headquarters in Redwood City will soon be established, and the company plans to build a Silicon Valley-based team.

LeTV is one of the biggest video streaming services in China with 400 million monthly users.

The company's decision to go into the smartphone market is the latest sign of growing overlap between the entertainment industry in China and tech platforms.

Some 60 percent of people in China now access content via mobile platforms such as cellphones or tablets.