E-business has become a major impetus behind the strong growth in home appliances sales. [Photo: nipic.com]

A recent report says that online sales of home appliances in China exceeded 200 billion yuan in 2014, an increase of 51% over last year.

The report has been released at the 4th Online Home Appliances Sales Summit in Beijing.

Experts say E-business is a major impetus behind the strong growth in home appliances sales.

Luo Wen is director of the Electronic information industry development research center.

"As an important part of China's E-commerce, the online home appliances purchase injected vitality and impetus into the weak appliances market. The online sales of home appliances in a B2C context have reached 201 billion yuan, an increase of 51% compared to last year. The penetration rate of online home appliances has reached over 10%"

The report also points out that consumers are more concerned with after-sales services. Businesses in this sector are expected to put more emphasis on improving consumers' shopping experience as well as after-sales services.