China Telecom today debuted unlimited online data services for people who go abroad, the first time the car-rier has offered its own branded services in overseas regions to individual users.

The daily package starts at 48 yuan (US$7.80) for unlimited data roaming services in Hong Kong and Macau. With a SIM (subscriber identity module) card or portable wireless router offered by China Telecom, people are allowed to surf online and use social platforms on WeChat or Facebook during trips to overseas regions.

Previously, international roaming fees have always been a concern for users, since they can cost them hundreds or even thousands of yuan.

“It helps us improve global brand awareness and boost overseas revenue,” said Ou Yan, China Telecom’s vice director of international business.

The packages ranges from 48 yuan to 88 yuan for most Asian countries and 128 yuan for one day for Europe, America and African countries, which covers 74 countries and regions, according to China Telecom.

In 2012, more than 80 million Chinese people went abroad and the number will grow by 16 percent this year, which means great potential for Internet data services in overseas regions.

China Telecom officials said that compared with similar services offered in Taobao.com, the company provides reliable and better services such as hotline 10000. Users can also apply for nano-SIM cards used in iPhone 5, which support only mobile Internet but not call services.