Forget the YouTube videos. If you want a real dose of cute cat, book a flight with Taiwan airline EVA Air.

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The carrier has recently launched three Hello Kitty-themed aircraft, on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand's images.

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Passengers have been purring with delight, according to Anna Wong, an EVA Air public relations officer in Hong Kong.

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EVA Air spreads the message of love and friendship with Magic Jet, brings the world together with Global Jet and celebrates Hello Kitty's love of apples with Apple Jet.

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"Many people specify that they want to take EVA's special Hello Kitty jet," said Wong. "The response has been excellent so far."

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This isn't the first time Taiwan's second-largest carrier and Japan's comic company, Sanrio, which owns the Hello Kitty brand, have collaborated.

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The two companies launched the first generation of Hello Kitty jets in 2005. That Kitty fleet was disbanded in 2009, after its licensing agreement expired.

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