The 28th China Harbin Ice and Snow Festival will open on January 5th 2012.

The theme of the festival is: ‘passion and movement, beautiful ice city’. There are six activities in total. The opening ceremony is composed of a reception dinner, ice city pilgrimage, the opening of the ice and snow festival and three Ice and Snow World opening activities. It will perform ice and snow live-action and show the ice city's particular ice culture and snow charm. Soon afterwards, it will open an ice and snow art activity, ice and snow cultural activity, ice and snow sports activity, ice and snow trade activity, ice and snow tourism activity with five activities in total.

It is different from last year that the activities of this ice and snow festival are more innovative. Harbin will collect festival songs and festival badges on a national scale. There will also be a design proposal for the ice house on a world scale.

At the same time, it will launch a global network for “ice and snow” mega game, ice and snow fashion show and ice and snow car driving experience. In addition, Harbin will continue to hold “love in winter” blind date for a hundred thousand people, the 24th Harbin Ice and Snow Film Festival and the 2nd Chinese Film Industry Grand Ceremony, the 2nd China Ice and Snow Cartoon and Anime Exhibition. On the occasion, the wonderful activities will cause a sensation in the city. It will also allow the Ice and Snow Festival to have more influence.