The Pictograms of the Guangzhou 2010 Asian Games are important basic visual elements of the image and look of the Games. Taken together with the Games' Emblem and Mascots they constitute the Games Visual Identity.

The Pictograms have various practical functions and serve as important carriers of the Games' Vision and the host country's culture. The Pictograms for Guangzhou 2010 were inspired by the Asian Games Flame - the 56 flames representing the Games' 56 sports.