Looking far ahead

Although unable to change the status quo of institutional supply and purchase, the center, in Wang's words, is a force to be reckoned with in bringing the industry to the lines of market adjustment.

On his part, he disapproves of some competitors who deliberately set artificially low prices for top-notch programs, such as concerts under the baton of world-renowned conductors. "That throws a monkey wrench into the Beijing market."

If only a few seats are priced below cost, it could be seen as an enticement for low-income patrons. However, if a whole show is thus priced, it is not healthy competition.

One of the center's consistent endeavors is to nurture a new generation of enthusiasts of high art. It hires lecturers for its outreach program that goes into classrooms, corporate cafeterias and community centers. The benefit, which would take a long time to materialize, would go to all houses of performing arts, not just one theater.

In NCPA's first few months of operation, it experimented with standing tickets. Now, some of the performances offer orchestra seats for students that may turn current cash-shy youngsters into future patrons.

"We do not want prices to spiral out of control," Wang said. "We are working to turn the performing arts market into a virtuous cycle."