China's rural areas surpass cities in growth of digital consumption
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Alibaba's Tuesday report shows that China's rural areas are growing faster than some first-tier cities in digital consumption.

Statistics indicate that the growth rate of digital spending on Alibaba's e-commerce platforms in rural areas reached 23.8 percent last year, 4.5 percent higher than that in first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen.

The huge consumption potential in rural areas would be turned into a major engine of growth as a result of the digital economy, more internet access and faster logistics, said the report.

Moreover, the internet will narrow the gap between the country's developed eastern regions and the less-developed remote areas.

The report suggests that digital consumption further drives the sales of agricultural products in rural areas as more farmers turn to live-streaming and other popular internet marketing tools to attract customers.

In 2018, state-level impoverished counties sold goods worth over 63 billion yuan (about 9.4 billion U.S. dollars) on Alibaba's online shopping platforms, with the most popular hits being agricultural products.

Author： 　　　Source：xinhua　　　 Editor：Yang Fan