McDonald's unveils the "Experience of the Future" flagship restaurant in downtown Beijing on January 27, 2016. [Photo: sohu.com]

McDonald's has unveiled its "Experience of the Future" flagship restaurant in downtown Beijing's Wangfujing Street.

Customers can customize their burgers by ordering via the outlet's official WeChat account and have them delivered to their tables without leaving their seats.

CEO of McDonald's China says 150 stores in Beijing, Shanghai and Guangzhou will have self-service ordering machines by the end of this year.

The next McDonald's future concept outlet in China will open in Shenzhen later this year.

Meantime, McDonald's China aims to open 250 new stores in the country's lower-tier cities in 2016.