A photo shows the picture of a woman breast-feeding her kid. It is posted in the weibo account of bjtale.com which attracted so much criticism. [Photo: weibo.com]

A non-profit organization, bjtale.com, has apologized for describing breast-feeding on the subway as the same as exposing sexual organs early on a Sunday morning.

It also has deleted the post in which it criticized breast-feeding.

The posts on the organization's weibo account on Saturday immediately attracted overwhelming criticism.

An official from the company said it simply shared the posts of others, and that they wanted to initiate discussion about whether it was suitable to breast-feed in the subway without covering up.

Bjtale.com is a non-profit organization which was established in November 2012. It has a total of 1,206 volunteers, and 4 volunteer groups, with more than 6,000 people participating in the project.

In the past, the organization has launched campaigns such as cleaning up illegal posters in the subway, encouraging tree planting, and supporting families who lose an only child.